Keyword Insertion - Secrets Revealed

One of the best advantage of Google Adwords is the ability to insert the keywords searched in the Ad text title or description.This feature is great, but a little pratice will help you mastering its use.


Benefits of Keyword insertion

By inserting the searched keyword in the Ad text title or description, you can make your text ads more relevant to a particular search. Indeed if someone is searching for a particular, the first thing he will click on is an ad containing the terms he searched for.

When a search match the keyword in your ad, Google will highlight the keyword in bold blue. With keyword insertion you can guarantee to have maximum visibility.


You still need to be careful

Keyword insertion can also be armful or in a lesser extend make your ad a total no sense. As a result, you have to be careful on where you use keyword insertion especially if you use it between two words.


How to use keyword insertion properly

Keyword insertion is pretty simple to use. You just have to insert the following code in your ad: {keyword}.
You can either insert the function in the title or in the description of the ad.

Here are some more advanced fucntions:
- {keyword: dfsfhsldfhs} Will insert the text in between brackets if the keyword lenght is superior to the Google requirements.
- {Keyword:} Will capitalise the first letter of the keyword inserted.
- {KeyWord:} Will capitalise teh first letter of the first word and the first letter of each word if the search phrase has more than a word.
- {KEYWORD} Will capitalise all letters of the keyword (not recommended)
- {KEYword} Will capitalise each letter of the first word, but none of the second.