The Australian Competition and Consumer Commission has hit Google and a local Australian Classified website, Trading Post, alleging that both parties have been engaged in "deceiptive and misleading practices" on a paid search campaign designed to take business from competitors websites.
The main argument used by the ACCC is that the Trading Post has used competitors trademarks in their paid search ads titles to advertise for its services. Google has been accused of misleading by letting this happen.
Google has annouced that they will vigorously defend these allegations. The ACCC also accused Google of misleading teh consumer by falling to properly distinguish the results from paid search and the results from organic search.
By doing so, the ACCC bring the first action of its type globally and will probably bring some change in the current almighty PPC advertsing model of Google.
The first step of the legal issues will take place in Sydney, Australia on the 21st August 2007.
To be continued
7/7/07
Google Adwords introduce Share of Impression
The Google team has released a new feature in Google Adwords. It is called Share of Impression.
What is Share of Impression
The Share of impression is the percentage of time your ads were shown out of the total number of impression in the market. The percentage is based on the settings of your campaign so if you are targeting a specific country or a specific area, the percentage will reflect the number of times your ads are shown out of the total number of impression in this particular market.
How to use it
This metric is particularly useful to evaluate how well a campaign performs. Indeed if you have a Share of impression of 30%, it means that you are missing out on 70% of the potential audience. Based on those results, you can adjust your campaign budget to make sure that your ads will be displayed at a higher level and therfore more times. Moreover, you can improve your revlevancy and quality score and therefore improve your average position. This metric could also be used to evaluate the size of a market and therefore provides valuable information on your market.
This feature is available in the Report section of your Adwords account, for campaign and ad groups level for search.
What is Share of Impression
The Share of impression is the percentage of time your ads were shown out of the total number of impression in the market. The percentage is based on the settings of your campaign so if you are targeting a specific country or a specific area, the percentage will reflect the number of times your ads are shown out of the total number of impression in this particular market.
How to use it
This metric is particularly useful to evaluate how well a campaign performs. Indeed if you have a Share of impression of 30%, it means that you are missing out on 70% of the potential audience. Based on those results, you can adjust your campaign budget to make sure that your ads will be displayed at a higher level and therfore more times. Moreover, you can improve your revlevancy and quality score and therefore improve your average position. This metric could also be used to evaluate the size of a market and therefore provides valuable information on your market.
This feature is available in the Report section of your Adwords account, for campaign and ad groups level for search.
6/7/07
Google Adwords vs. Yahoo's Panama
The Australian has release an article about the coming introduction of Yahoo's Panama new advertising platform.
According to the article Google Adwords represents around 80% of the Paid Search market estimated at $250 millions a year.
However,some survey reveals that media buyers will probably consider increasing their Yahoo budget by 20%...
This will be a great new and will probably help the market as Google is more and more competitive, which really drive the CPC up.
However it won't be the end of Google. Indeed Google is still technically superior to Yahoo. Even if Yahoo has improved its platform, it is still an inferior copy of Google. If Yahoo wants to win the battle, they will really have to bring value!
According to the article Google Adwords represents around 80% of the Paid Search market estimated at $250 millions a year.
However,some survey reveals that media buyers will probably consider increasing their Yahoo budget by 20%...
This will be a great new and will probably help the market as Google is more and more competitive, which really drive the CPC up.
However it won't be the end of Google. Indeed Google is still technically superior to Yahoo. Even if Yahoo has improved its platform, it is still an inferior copy of Google. If Yahoo wants to win the battle, they will really have to bring value!
1/7/07
Get a free Webpage with Adwords
Google Australia is caring about Australian and New Zealand businesses, which do not have website.
In an effort to promote Adwords to more and more Australian small businesses, Google offers a free web business page for the businesses signing up for a starter account.
It is pretty simple to create, use and will allow your business to benefits from the Adwords advantages without having to invest in a website.
In an effort to promote Adwords to more and more Australian small businesses, Google offers a free web business page for the businesses signing up for a starter account.
It is pretty simple to create, use and will allow your business to benefits from the Adwords advantages without having to invest in a website.
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