The Australian has release an article about the coming introduction of Yahoo's Panama new advertising platform.
According to the article Google Adwords represents around 80% of the Paid Search market estimated at $250 millions a year.
However,some survey reveals that media buyers will probably consider increasing their Yahoo budget by 20%...
This will be a great new and will probably help the market as Google is more and more competitive, which really drive the CPC up.
However it won't be the end of Google. Indeed Google is still technically superior to Yahoo. Even if Yahoo has improved its platform, it is still an inferior copy of Google. If Yahoo wants to win the battle, they will really have to bring value!
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